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CYBER GARBAGE -  An inevitable Problem of future!

Cyber Garbage


Cyber Garbage is  a term coined by me to indicate the following: “the unnecessary bits/bytes of unwanted information in the form of photos, documents, videos, audios etc. accumulating in the cyber world” exactly the way garbage is accumulating on the earth. We do have mechanisms to dispose the earthly garbage.

Recollect that in the olden days in our villages, the amount of garbage produced was far too less and so the garbage disposal methods were few. Now walk into New York streets during night and get bewildered by the amount of garbage produced, and try to understand the garbage disposal mechanism. These are the statistics of NYC Garbage. DSNY is collecting more than 10,500 tons of residential and institutional garbage and 1,760 tons of recyclables every day on its 6,500+ miles of streets.  NYC businesses generate another 9,000 tons of material daily, which is collected by private carting companies.


What is the business proposition in garbage disposal! Just see this, http://nycgarbage.com, nobody can be more fascinated by garbage than this guy, who runs this website. We can talk about the business generated out of cyber garbage removal later, may be some other time.

We are at a stage when the cyber garbage is still minimal. But it is  going to be huge soon. I want you to understand the problem in two different ways, one is the primary garbage bits and bytes of info being generated on the cyber clouds, and the secondary garbage is the containers that store the primary garbage.

Primary Cyber Garbage (PCG)


The following are the categories  that fall  under PCG.

  1. The bits of information that is collected and not used, or will not be used (Unwanted Cyber Garbage Produced - UCG).  For example, you have been doing a research paper and have downloaded lots of images and saved them on your system. You use some of them and don’t delete the others nor do you use them ever again.

  2. For Unintentional Cyber Garbage Produced (UGP),  consider this example. You are taking photographs and shoot the same object many times, expecting one will be the perfect shot. And you never delete the other ones that you do not want.

  3. Here is a fine example of Uncontrolled Cyber Garbage produced. An image is shared from WhatsApp, to Facebook, to LinkedIn, to Pintrest and to other sources - copies of some books, pictures, etc. lying on many destinations.  

Secondary Cyber Garbage


More the PCG, the more is the SCG.  But the SCG problem is easier to solve than the PCG. While the SCG is handled at physical level,  the PCG needs to be handled at logical level.

What happens to cyber garbage, when it is let go (grow)?


What it means to us and the world. Please go thru the link

http://inhabitat.com/infographic-how-much-energy-does-google-use/, and imagine what it means to generate the cyber garbage. Please also read this https://www.nytimes.com/2016/12/06/technology/google-says-it-will-run-entirely-on-renewable-energy-in-2017.html?mcubz=0, Google consumed as much energy as the city of SFO consumed in 2016.

What can be done?


We need to have purging algorithms for reducing the PCG. It is a problem that can be solved by  AI+imaging+BiGData+Analytics. The algorithm shall be proactive than reactive. For example, when I  start my phone, some system-prompted action shall take place and say that it is deleting (purging) some of the data on the device, cloud and the accounts connected on the cyber clouds periodically.




Like the www.nycgarbage.com, there may be a business opportunity, but in days to come, this will be a bigger problem than it can be handled. Futran Solutions is working on intelligent-image-compacting algorithm.


US Based Futran Solutions, Inc. Acquires Indian App Development Company, Apport

The app development industry is at an all-time high with billions of dollars pouring in and out of the market. Recently, Futran Solutions, Inc., a New Jersey based IT solutions company acquired an India based app development company, Apportunity Futureware.



New Jersey based IT Consulting and Staffing Solutions Company, Futran Solutions, Inc. has recently acquired Apportunity Futureware, an established Indian app development company operating out of Mumbai and Chandigarh. Futran Solutions provides IT services in artificial intelligence, big data sciences, web development, and mobile apps development. The company serves variegated industries like life sciences, insurance, finance, gaming, retail and media and communications.        

In view of its expanding spectrum of services in the mobile app development scene, Futran Solutions has strategically decided to add more knowledge and expertise to their existing processes. The acquisition of Apportunity Futureware is being viewed upon as an extension of the exercise.

Mr. R. Narayan, COO of Futran Solutions said: “With this acquisition, Futran Solutions can now address all small and large corporations with their web and mobile applications. Apportunity will lend us agility in the development of iOS, Android, Web based applications. Apart from this, Apportunity brings a range of capabilities in appification such as, Market Viability analysis, suctioning, UI/UX, Development, testing, market strategy, app launching solutions, etc.”    

Apportunity has provided exclusive solutions for the mobile development needs of startups as well as well-established enterprises. Mrs. Jyoti Vazirani, President, Futran Solutions, reiterated: “We went ahead with this strategic acquisition to give Futran the opportunity to offer its clients mobile development solutions and acquire new clients who are in need of mobile development solutions right from the idea to the opportunity.”

About the companies     
Futran Solutions, Inc. is a full-service IT organization with solutions in big data, artificial intelligence, web and mobile development.

Apportunity is an integrated app development company that services both web and mobile platforms. It also extends into services like app testing, mobile app launching solutions and mobile application viability analysis.

For more information, please contact: 
Public Relations, Futran Solutions 
Phone: 732-236-8877 
Email: vjyoti@futransolutions.com

This news release was first published on PR WEB

Victims of Bad Branding: Facebook, Amazon and Wal-Mart – A Different Perspective

Krishna Vemuri

Branding is the buzz word that spins billions of dollars in spending from the smallest companies to Fortune 500 giants. There are methods and procedures to measure brand-equity, but there is no methodology (yet) to tell whether the branding good, or less, or excessive, or bad. In the following paragraphs, we examine how famous brands went ahead and branded way too much for their own good – giving us some staggering cases of bad branding!

So how rich is Facebook?

Answer: Rich enough to put its founder in line with Microsoft and Amazon founders on the “richest list”.  

When Facebook acquired WhatsApp for $19.3 billion in February 2014, many people wondered why! At that time, it became the largest acquisition of a venture-backed enterprise. The real surprise was the fact that WhatsApp was valued at only $1.5 billion just a few months before this acquisition actually happened.


If Facebook wanted to build a similar app (like WhatsApp), with its unparalleled user base and deep pockets, it would have done that in less than a month, and probably may have taken some time to position it in the market with a negligible fraction of the cost that it paid for WhatsApp. But why did Facebook buy WhatsApp for such a huge sum?

Ditto is the case with FB and Instagram!!


Let’s quickly examine another story of Amazon’s acquisition of Whole Foods for a staggering $13Bn. If you look at Whole Foods, there is nothing unique, disruptive about its concept. Amazon could have built stores similar to that of the Whole Foods chains, in no time and again, at a fraction of the cost they paid for acquisition!

Why did Amazon buy such an ordinary business?


The story of Wal-Mart and Jet.com sits in total contrast to Amazon. For the start, Wal-Mart is one heck of a brand that could not care less about competition in the physical market with its mammoth supply chain and global footprint.

And it is not as if Wal-Mart is making just a passing effort at selling online. They are just as desperate as any other e-commerce out there is. And that is the reason Wal-Mart made a $3 million investment to buy Jet.com.

What struck us hard was this common thread in all of the above three acquisitions. In each case, the company that acquired could easily float a company similar to the one which was acquired! For all you know, that could have been done for less than half the deal value.  

Why are big brands buying what should be by their metrics “smalltime companies”?

The answer lies in a disturbed concoction of brand marriage and bad branding. No, we don’t mean to scare you with excitable terminology. Hang there for a moment and we will break it down together.

When Amazon bought Whole Foods, this is what Business Insider noted:

“Maybe it was just the hype surrounding the merger and the chance to get Whole Foods products delivered to your door, but the impressive sales generated the first week they were available online underscores the strength of this tie-up. Take one brand's reputation for high-quality goods and the other's unparalleled ability to deliver on both price and convenience: This could be a wedding for the ages.”


Okay. Turns out it wasn’t just “yearly luxury marketing” for Amazon. The move was both well-thought and rigorously planned. By buying Whole Foods, Amazon blended their inimitable reputation with online food delivery. And people loved the way this cake was baked!

Home Run: Amazon.

That was the brand marriage part. Now, let’s focus on the bad branding bit.  

Amazon have been bad with their branding!

Before your instinct tells you to bash us left and right for saying that, hear us out. Amazon have been the face of e-commerce ever since the funny term was invented. In fact, Amazon is so big, that for a brief while last month, Jeff Bezos’ net worth exceeded that of Bill Gates!

But what goes around, comes around.

The bigger Amazon became in the virtual universe, its chances to set up physical stores shrunk beyond imagination because the moment you hear AMAZON, you think of online shopping, and it never reminds you to go to a brick and mortar shop, even if Amazon has one. Probably, you will not enter a store named “AMAZON” when you go for shopping, you will look for Target or Walmart instead!

Amazon were smart enough to realize this. And as outrageous as it sounds, they may have accepted defeat. The multi-billion dollar company understood that irrespective of how hard they tried, they could never have shaken off their “online” tag. That’s bad, unidirectional branding if you ask us.

Irrespective of the thrills and frills of the internet, the world still shops offline. And Amazon wanted to capitalize on that, too. So what did they do? Well, they bought Whole Foods – an established physical storethat sells quality food products.

Walmart is the antithesis of Amazon

But when it comes to online shopping, Wal-Mart does not only suffer from lack of dynamic branding but also realizes how thin a chance it has given Amazon’s massive dominance in the sector. The YoY (year-over-year) online sales growth for Wal-Mart for Q2, 2017 was just 1.8%. Compare that to Amazon nearly doubling its stock in the last two years.            

This is what CEO Doug McMillion had to say on it:

“We need to scale our e-commerce business further and see some additional strength in our store comps to deliver the results we know we’re capable of.” 


Again, let’s pull back a minute to analyze how unidirectional branding hurt Wal-Mart. The company had invested so much in making itself into the brick and mortar store you will ever need, that it became quasi-impossible for it to transform itself into an e-commerce giant. The reason is, when you think of Wal-Mart, you want to take out your car, drive into a huge store, go round the aisles, buy, eat a sub and come home! A half-a-day family time! How many people ordered things from Walmart.com!!

Walmart did just the opposite to what Amazon has done - an online brand bought a physical stores chain, and physical store chain has bought an online store!

Facebook Brand!

Close your eyes and imagine Facebook! You can never think of it as (just) a messaging tool. Their brand itself is a hurdle for them to build a messaging app, and therefore, they bought WhatsApp and Instagram!


Branding is an important and carefully planned activity of any business. We, at Apportunity/Futran, help our customers not only build their Apps but also help in advising them in Branding.

Futran Solutions give you an array of services starting from mobile apps to big data sciences.

Our app development team at Apportunity runs a free mobile application visibility analysis for your new or old business and makes you ready to leverage the unbridled potential of next gen app marketing.  


The author is the CEO of Futran solutions, Inc.  Futran Solutions recently acquired Indian App development company, Apportunity.