Every marketer would tell you digital marketing in 2019 will ride on the back of new tools and technologies. And why not? We now have more tools than ever before to capitalize on new opportunities to become successful. And savvy digital marketers are always open to learning new technologies throughout the year.
To help you extract maximum juice off your digital marketing efforts in 2019, here are 10 absolutely growth-critical digital marketing trends and tactics in 2019.
1. Use Native Content on Social Media
No website wants to leak traffic to other places. And social media websites are no different. That is why they are inadvertently wired to be partial toward native content on their own mediums. All social platforms including Facebook, Instagram and Snapchat get paid more when they show you more ads.
You jump from Site A to B. There’s no guarantee you’ll come back and scroll down Site A from the point you left. But as a marketer you want your social media audience to become traffic on your site. That is where you have more control and chance to convert traffic into leads and visitors. Finding the right balance between native social media content and website traffic funneling is the key here.
Here are ways to start with native content marketing:
- Boost some of your well-performing existing native posts
- Post native content for your main social media channels
- Make decisive use of groups and communities within social platforms
2. Explore Newer Content Mediums
Web visitors have both conventional and unconventional preferences when it comes to choosing their sources of information. This tendency has given birth to more content mediums than humanity can wrap its head around. This can easily give rise to analysis paralysis when you are deciding which medium you choose to market with and which one you want to avoid.
It’s imperative for digital marketers to expand their reach by adding new platforms to their content strategy. A wise way to do is survey current customers on where they spend most of their time and expand publishing to those specific channels and platforms.
3. Identify Micro Audiences and Feed Them Appropriate Content
Content consumption has changed phenomenally within the last decade. We now have multiple TVs, and web-based entertainment like Netflix, Hulu, HBO, etc. Then, there’s Facebook Watch and Instagram Stories. Within Instagram itself, we now have IGTV, the mood of which could be significantly different from your regular Instagram stories.
As a result of this immense segregation, audiences are becoming smaller by the day. However, they are also becoming more focused and their interests are clearer than ever. This change should reflect in oyr marketing strategy as well.
Content now needs to be tailored and segregated based on the medium of publishing. You really need to focus on the “where” and “how much” of it. It’s best to create weekly content that your focused consumer bases expect and enjoy. For the start:
- Find out which micro-audience is the best for your business
- Create and publish regular content especially geared toward your micro-audience
- Remodel your existing content to be in tune with your micro-audience
4. Reorder Your Website
Consider this fact: there will 3 million more blog posts tomorrow than there are today.
That is a lot of content going to the web every day. With that, the basics of search optimization including factors like keyword research and metadata still remain important. However, the real juice is in the value that the content brings to users. That is why Google looks at so many other factors when deciding the relevance of articles and websites as a whole.
- External ranking factors: Every company will call itself the best on its own website. So search engines cannot decide on that based on what the company website does or says. A lot of things are decided by the number of ranked pages, the number of shares on social profiles and external backlinks going back to the site.
- Domain authority: Domain authority is a numerical value between 1 and 100 that tells how your website will likely rank in search engine result pages.
- Site organization and internal factors: A neat organization of the website helps search engines understand the content structure better. Factors like sitemap, internal links, and content pillars go a long way in establishing website credibility before search engines.
5. Heed to Reviews and Feedback
Nothing is more important than data in the business world. But it’s a shame that a lot of companies stop collecting some vital data in the form of reviews by customers. Reviews do not just influence Google, but also give you vital feedback about your customers and your own business.
In this regard, you need to be more forthcoming. Ask your customers how they would rate you on scale of 1 to 10. Look beyond Google and Facebook reviews and ask for user opinions on your own websites and apps.
Start by finding out which review system is the best for your company and the type of audience you are reaching out to. Next, make a plan to reach out to your customers consistently asking for specific feedback on products and services.
6. Stay Transparent
The internet has everything that you want to hide from your users. And yet, the overwhelming proportion of companies work as hard as they can to keep secrets from their customers. The fact is against those companies on this: one if not every other competitor is already posting information on pricing, expectation and process on their websites. Customers are more likely to choose companies that are transparent with their marketing process.
Think about this as a consumer. We have been used to finding instant information on pricing, consumer photos and reviews on products. You do not want to make it difficult for your consumers to find this information.
7. Consider a New Growth-Based Design Plan
Most companies do a complete revamp of their websites every couple of years. But much of that is being driven by more focused, growth-driven strategies and methodologies. Such redesigns are more agile and sprint-like in nature.
This augurs well for digital marketing for a couple of reasons. One, it gives you the chance to showcase your most upgraded offerings to your customers. Then, search engines favor websites that are updated regularly. The best thing is that you can constantly keep testing what is working for your website and what is not. Here’s a few ways to start growing your design game:
- Try out your competitor’s design strategy
- Vet against the industry best practices for website design
- Choose one area that you need to complete redesign and add a refreshing look to it
- Have your website audited by a professional design company
8. Make Use of Chatbots
Much of your website communication can be automated with the help of chatbots. Customers want to hear from websites within a minute of shooting the first message. Chatbots powered by Artificial Intelligence help you connect with your users the moment they are connected with you.
You do not need to hire a development agency to make your website a chatbot. Unless, of course, you are making the next Alexa or Google Home. Use one of the existing services like Hubspot to get your hands on a basic chatbot service.
9. Allocate More to Video Marketing
Videos are the most easily digestible media on the web. They tell your brand’s story like anything else can. Customers are also known to trust companies that show them a video about the company’s culture upfront.
Unfortunately, multiple companies still feel that videos add unnecessary strain on marketing budgets. However, all digital marketers already know that video marketing is no more an expensive and exhaustive procedure. With the right team and ideas, you can attract from visits and leads to your website.
Irrespective of your video budget in 2018, you should look to increase it in 2019. If your marketing has been free of videos so far, this should be the best year to get started.
10. Get More Out of Your Facebook Marketing
Facebook is not just about making a post or two once in a week. Most pages have lost organic reach between 1% and 2% in 2018. Nevertheless, Facebook marketing is still the most sought after social media marketing tactic there is.
- Lead Ads: With a new form, Facebook now allows you to funnel leads within Facebook itself without the need to leave Facebook at all. It’s more of an integrated form that makes use of information that is already stored on a user’s Facebook profile.
- Videos: Both Live Video and Facebook Watch are now important parts of Facebook marketing strategy. A live video works great if your brand is participating in something that your consumers find interesting. Facebook Watch is Facebook’s latest reply to YouTube, which gives you the idea about how it should be used.
Facebook Messenger: Facebook has close to a million and a half active users. That is too big a base of users to ignore. And the good thing is not many brands are making the most of Facebook Messenger at the moment.